Alice graduated from the Academy of Arts University, San Francisco. She worked for numerous fashion companies including Michael Kors. She created her own brand Alice Yim New York, in 2007, and successfully showed her collections in Style Fashion Week and NOLCHA Shows.
In 2016, Alice established the men's shirt and suiting brand called Shirtologi.
The bespoke brand offers everyday essentials for the modern, working man. Suits and dress shirts are custom made to your own specific measurements, to take the guess work out of getting dressed. Along with suiting essentials, Shirtologi offers hand picked accessories to complete all your sartorial needs. She is currently the president for Industry Global, a public relations firm for artists and designers.